Facts About Product Demonstration




  • Studies show that in-store demonstrations turn over 40% of consumers sampled into buyers.
  • Sampling generates volume and creates brand awareness.
  • 75% of customer purchase decisions are made in-store; that number increases to 88% if the purchase is food. (Sobeys 2003/PopArt Marketing Tool)
  • Demonstrations forge relationships between consumers and products. Consumers are able to try a new or newly packaged item without risk, because the sampling is free.
  • During a demonstration event, grocery retailers enjoy an increase not only of the product sampled, but also complementary items which can be showcased during the event (i.e. private label ingredients, etc.)
  • Sampling reaches the principal grocery shopper of each household.
  • Demonstrations reinforce brand loyalty, create new users of your brand, and the sampling is perceived as a good-will gift from the manufacturer.
  • According to an abstract by Journal of Consumer Studies and Home Economics, "Findings showed that certain demonstration personal characteristics and demonstrator techniques were significantly related to sales increases."

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